De Rosa and Pininfarina announce their partnership and unveil the De Rosa SK Pininfarina - >De Rosa and Pininfarina announce their partnership and unveil the De Rosa SK Pininfarina

September 1st, 2015

Made-in-Italy excellence, two companies sharing the same values: family-owned business traditions, a passion for innovation, incessant search for better performance, artisanal production methods and attention to detail, love for beauty and design.

For 60 years, Milan-based Company De Rosa has specialized in the design and production of high-end bicycles, which have played a key role in competitive racing in Italy and abroad. In its 85 years in business, Pininfarina has produced design icons for the automotive industry, the luxury goods sector and architecture, which have become famous throughout the world.

SK Pininfarina embodies all the values expressed by the two Italian companies. Sportiness defined by elegant lines, excellent aerodynamics, easy handling and speed are guaranteed by painstaking analyses of stiffness, weight and material properties, conducted with the aim to place on the market an exclusive and highly reliable product, a bike reflecting the passion for speed that is a distinctive trait shared by De Rosa and Pininfarina.

"Passion and design are the keywords of our collaboration" says Group President Paolo Pininfarina, "Love for speed and high level performance. Design as a means to devise solutions that are innovative from the functional viewpoint and elegant in terms of aesthetics. The SK Pininfarina is a full embodiment of the values we share with De Rosa and the first result of what we hope will be a long-lived collaboration between our two companies".

"I am very proud that Pininfarina have chosen De Rosa as their partner to undertake a project whose strengths are extremely high quality and elegance" - points out Cristiano De Rosa, Managing Director of the company - "We want to give the world a bicycle that puts the heart into design, in that it combines passion, cutting-edge technology and all-round excellence, thanks to the joint efforts of the Turin-based design centre and our R&D laboratory. Form and function in the service of the most demanding cyclists."

The SK Pininfarina is the perfect synthesis of style and performance, specially designed for those seeking a high-end Italian-made bicycle as the epitome of aerodynamics applied to each and every detail.

Equipped with a carbon fiber frame produced with the innovative inner mold tooling technology, the bicycle weighs just 6.7 kg, making for improved performance. It uses Italian-made components, comes ready to be fitted out with mechanical and electrical parts, and is available starting today on the national and international markets.

De Rosa and Pininfarina


In its design, the SK Pininfarina personifies the elegance and the pure and clean lines that have always characterized Pininfarina and De Rosa's creations. In designing the new bike, the styling centre in Cambiano, Turin, has captured the essentiality that is the trademark of Pininfarina's creative research, interpreting the high-tech contents applied by the historic bicycle maker. Lines and details were developed with a view to reducing drag to the very minimum.


The frame by De Rosa meets a present-day need for high-performing bicycles that can be used in a competitive manner: for those wanting a racing bike, for triathletes, for those seeking nothing less than optimal performance.

The mix of high modulus carbon and fibers processed by hand at the De Rosa production centre ensures ideal stiffness without sacrificing comfort and stability.

A full range of solutions has been adopted to minimize drag by every conceivable means: internal wiring, fully integrated construction, an 86.5 mm wide bottom bracket shell, a 1 1/8" and 1 1/4" tapered steerer tube.

The inner mold tooling system is a veritable breakthrough, in that it ensures excellent end results: thanks to ultra-precision 3-D printing and the use of a special resin, the frame meets the highest standards in terms of lightweight and stiffness.

The same frame is available in 8 different sizes and colors drawing their inspiration from the four primary elements, which also served as a source of inspiration in fine-tuning the aerodynamic properties of the bicycle: air white, sea blue, fire red, earth black; and 2 two-color versions: fire red/earth black and air white/sea blue.


All components are fully in keeping with the product philosophy that went into the SK Pininfarina:

  • Campagnolo Super Record EPS electronic group set
  • Full carbon saddle by Selle Italia SLR
  • Carbon handlebar integrate stem
  • High profile wheels
  • Vittoria Corsa SR inner tubes
  • Dual pivot, direct mount braking system


Ugo De Rosa started building frames in 1953 in a small workshop in Milan. By 1958, his meticulously crafted frames had reached the Pro Teams and their riders including Moser, Merckx or De Vlaeminck; carrying each one to victory after victory. De Rosa would be best known for his relationship with the great Eddy Merckx, who asked De Rosa to become the official frame builder and mechanic for the Molteni team which he captained. The results were unprecedented as Merckx and his teammates won nearly all the major races including the Tour de France, the Giro d'Italia, Milano-San Remo and the World Championship. In 1981 Merckx again called upon De Rosa to be a technical consultant when he first set up his own bicycle manufacturing facility. "Mastercraftsman" Ugo De Rosa is closely linked with the name of the Italian racing bicycle and his name is part of a restricted list of frame artists, animators of that "movement" who, around the Sixties, with their skill and imagination were decisive in the success of the special bike "made in Italy". After sixty years of passion and dedication, De Rosa has become a household name of in the world of cycling and a cornerstone of perfection against which all modern classics are compared.

For more information about De Rosa visit:


De Rosa is distributed in Canada since the 1st of January, 2015 by Logica Sport; Montreal based company well established in the cycling industry with multiple cycling brands such as Diadora Cycling Footwear, Biemme apparel or Veloflex Tires. Logica Sport is committed to being a one stop shop for all retailers looking for specialty sporting good products. We offer selected brands that will offer innovation, technology and performance based products to answer to the market needs. We believe in hard work, customer service excellence and understanding the needs of the different individuals.

For more details and information about De Rosa or Logica Sport, please visit our website:

Contact info: Logica Sport - De Rosa
Guillaume Bilweis
Marketing Manager

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More ( Download PDF )

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For more information, contact

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